Effective Date: August 7, 2025

At LVSL Group Inc. (“LVSL”, “we”, “our”, or “us”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or use our websites, platforms (including Whatnot, Shopify, or TikTok Shop), and other services (collectively, the “Services”).

By using our Services, you acknowledge and accept the practices described below. This Privacy Policy is incorporated into our Terms of Use. Capitalized terms not defined here have the meanings assigned in our Terms of Use.

We may update this Privacy Policy from time to time. If we do, we will notify you via our website or other communications. By continuing to use our Services after changes are posted, you agree to those changes.

 

Table of Contents

• What This Policy Covers

• Categories of Personal Data We Collect

• Sources of Personal Data

• How We Use Your Data

• How We Share Your Data

• Cookies and Tracking Technologies

• Data Security

• Data Retention

• Children’s Privacy

• State-Specific Privacy Rights

• Contact Information

 

What This Policy Covers

This Privacy Policy applies to “Personal Data,” meaning information that identifies, relates to, describes, or could reasonably be linked to a particular individual. It covers how we treat Personal Data collected through your interaction with LVSL’s Services.

It does not apply to third-party services we do not control, such as other websites you may access through ours or platform integrations not operated by us.

 

Categories of Personal Data We Collect

Category

Examples

Shared With

Profile/Contact Data

Name, email, phone number, shipping/billing address, account credentials

Service Providers, Business Partners

Payment Data

Payment method, billing info (processed by Stripe)

Stripe (Payment Processor)

Transactional/Commercial Data

Purchase history, order fulfillmentrecords, sales interactions

Service Providers, Analytics, Advertising Partners

Device & Technical Data

IP address, browser type, operating system, device ID

Analytics and Advertising Partners

Usage Data

Page views, clicks, referring links, session duration

Analytics Partners

Geolocation Data

IP-derived location

Analytics, Ad Partners

Communications

Emails, texts, inquiries, reviews, chat messages

Customer Support Tools

 

Sources of Personal Data

We collect data from the following sources:

Directly from You

• When you sign up for an account

• When you purchase or sell through our Services

• When you complete forms, surveys, or support requests

Automatically via Technology

• Cookies and tracking technologies

• Log files and analytics scripts

• Platform integrations (e.g., Whatnot, Shopify, Stripe)

Third Parties

• Payment processors (e.g., Stripe)

• Advertising networks

• Social media platforms and other business partners

 

How We Use Your Data

We use your Personal Data to:

Deliver and Manage Services

• Manage your account or seller/buyer profile

• Process payments and fulfill orders

• Coordinate distribution from our New Jersey facility

• Plan and execute live shows

Support and Improve Services

• Troubleshoot issues, provide customer support

• Improve our platform through data analytics

• Test new features and monitor performance

Personalize and Market

• Send promotional emails (based on your preferences)

• Recommend products and bundles

• Retarget ads based on your activity
 

Legal and Compliance

• Enforce our Terms of Use

• Prevent fraud and protect our systems

• Comply with applicable laws, court orders, or investigations

We do not use your data for materially different purposes without your consent.

 

How We Share Your Data

We share your Personal Data with the following categories of recipients:

Service Providers

• Cloud hosting (e.g., Wix, Google Workspace)

• Fulfillment and logistics partners (e.g., for New Jersey distribution)

• Payment processors (e.g., Stripe)

• Customer support tools (e.g., email and chat)

​

Advertising & Analytics Providers

• Google Analytics

• Facebook Ads

• Whatnot performance integrations

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Business Partners

• Brands or sellers who operate via LVSL-hosted channels

• Wholesale partners we collaborate with on supply or distribution

Legal or Regulatory Agencies

• As required by applicable law or legal proceedings

Business Transfers

If LVSL is part of a merger, acquisition, restructuring, or bankruptcy, your Personal Data may be transferred as part of the transaction.

De-identified Data

We may aggregate or de-identify your Personal Data for lawful purposes like improving our Services or business operations.

 

Cookies and Tracking Technologies

We use Cookies and similar technologies to:

• Enable essential features (e.g., login)

• Personalize your experience

• Measure usage and performance

• Serve retargeted ads

You may manage cookie preferences through your browser. Blocking cookies may limit certain functionality.

Types of Cookies

• Essential: Login/authentication

• Functional: Save preferences

• Analytics: Site traffic insights (e.g., Google Analytics)

• Advertising: Show personalized ads

Visit https://tools.google.com/dlpage/gaoptout to opt out of Google Analytics.

 

Data Security

We implement commercially reasonable safeguards to protect your data. This includes encryption, limited access, and secure infrastructure. However, no internet-based system is 100% secure. You are responsible for protecting your login credentials and signing out after use.

 

Data Retention

We retain Personal Data only as long as needed for:

• Operational use

• Legal and tax obligations

• Fraud prevention and security

When no longer needed, we delete or anonymize data.

Examples:

• Account data is retained while your profile is active

• Order/payment data is kept for compliance and support purposes

• Web analytics are stored in aggregate or anonymized form

 

Children’s Privacy

LVSL does not knowingly collect data from children under 13. If we learn we have unintentionally collected such data, we will delete it promptly. If you believe we may have collected data from a child under 13, contact us immediately.

 

State-Specific Privacy Rights

California Residents

Under California Civil Code §§ 1798.83-1798.84, you may request that we not disclose your Personal Data to third parties for their direct marketing. Email us at: privacy@lvsl.ai.

Nevada Residents

You may opt out of the sale of your data as defined by Nevada law. Send your request to privacy@lvsl.ai with the subject line “Nevada Do Not Sell”.