LVSL was born at the intersection of retail disruption and media innovation.
OUR STORY
In 2024, Ari Gamerman, a top-performing seller on Whatnot, partnered with a private investment group to scale Smart Threads into an infrastructure powering the live commerce revolution. Inspired by the explosive growth of live selling in China (where platforms like Taobao Live and Douyin created multi-billion-dollar ecosystems), LVSL is bringing the model to the U.S. but with a focus on operational rigor, storytelling, and sustainable value for brands.
OUR MISSION
LVSL exists to unlock value in the supply chain and create new opportunities for brands, sellers, and consumers through live video commerce.
We operate with a triple bottom line in mind:
Profit
Build scalable, high-margin retail channels
People
Give sellers and buyers access to real-time commerce
Planet
Reduce inventory waste and promote a circular economy
Milestones
Ari launches Smart Threads on Whatnot
Smart Threads crosses 7 figures in sales
LVSL Group is formed in partnership with private investment group
LVSL partners with International brands.
2023
2024
2025
LVSL launches a second retail channel – Smart Threads Bulk
LVSL launches smart threads warehouse in partnership with whatnot as a pilot to launch Whatnots wholesale division